Aurélie Pols designs data privacy best practices: documenting data flows, minimising risk related to data uses, solving for data quality. She spent over 2 decades optimising digital data-based decision-making processes. She co-founded and sold her start-up to Digitas LBi (Publicis). Used to following the money to optimise data trails, she follows data to minimise risks, touching upon security practices and ethical data uses. She leads her own consultancy, Aurélie Pols and Associates, serves as DPO for NY based CDP mParticle and was part of the EDPS’ EAG. She has been teaching Privacy & Ethics at IE Business School in Madrid for 6 years, supports DPO training courses for Maastricht University, is part of their ECPC board, supported IEEE’s P7002 and serves as Ethics advisor for H2020 projects.